AdWomen

The feminine side of advertising

Tag Archives: marketing

Las consumidoras se vuelven protagonistas

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May
5,
2009
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Foros, blogs, redes sociales… Los consumidores y consumidoras reclaman cada vez mayor interacción con las marcas y éstas han comenzado a permitir su participación en nuevas plataformas on y offline. Opiniones y sugerencias se suceden en muchos de los soportes … Continue reading

Women become main characters

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May
5,
2009
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Interactive forums, blogs, online communities… Every time the consumers look for more interaction with brands, which have begun to give consumers the opportunity to participate in new, online and offline platforms. We can find lots of opinions and suggestions in … Continue reading

Women are better in marketing

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Mar
25,
2009
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Within last days, AdWomen has interviewed female advertising professionals of great renown in the industry. They are live example of the growing number of women succeeding in marketing. What's the reason for this change? What's the difference between male and … Continue reading

La mujer es mejor en marketing

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Mar
25,
2009
0

Mujeres de reconocido prestigio en el mundo de la publicidad nos han hablado de sus experiencias y parece que cada vez son más y más las que triunfan en marketing. ¿Es real el dato de que las mujeres están teniendo … Continue reading

Tell your story to Adidas

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Mar
9,
2009
0

"Me, Myself" is the latest campaign made by Adidas especially for women. This time Candace Parker, the basketball star, helps Adidas to encourage women to share their successes and defeats in sport. The authors

Cuéntale tu historia a Adidas

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Mar
9,
2009
0

“Me, Myself” ha sido la última campaña orquestada por la marca de ropa deportiva Adidas y dirigida especialmente a las mujeres. . . En esta ocasión, Adidas cuenta con la ayuda de la baloncestista Candace Parker para animar a las … Continue reading

Moms are the only ones who will keep on shopping during the crisis

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Jan
28,
2009
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Every year moms spend $2.1 trillions in the US, with projection of reaching $3 trillions by 2012, informs Maria Bailey, CEO at BSM Media. This Group growths and is loyal to products and services. Now more than ever it's important … Continue reading

Las madres son las únicas que no dejarán de comprar durante la crisis

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Jan
28,
2009
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Las madres gastan 2.1 trillones de dólares al año en EEUU y se prevé que en 2012 se llegue a los 3 trillones. Estos son los datos que aporta Maria Bailey, CEO de BSM Media. Este grupo de consumidoras ofrece … Continue reading

3iying, only women in advertising!

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Oct
24,
2008
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Finally advertising is starting to realize the power of women. An example is 3iying, an all-girl advertising agency and specialized in marketing for girls.  Their web: http://www.3iying.com/   3iying, pronounced "three-eye-ying", was set up in New York by the versatile … Continue reading

3iying, ¡sólo mujeres en publicidad!

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Oct
24,
2008
0

Por fin la publicidad está empezando a comprender el poder de las mujeres. Un ejemplo es 3iying, agencia de publicidad formada sólo por chicas y especializada en el marketing para chicas.   3iying, que se pronuncia "three-eye-ying" en inglés, fue … Continue reading