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The feminine side of advertising
The feminine side of advertising
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Los Juegos Olímpicos son el evento deportivo que genera más interés entre las mujeres, el 76% de los hogares americanos lo ven. P&G como patrocinadora del equipo estadounidense, decidió, coincidiendo con los Juegos Olimpicos de Vancouver de 2010, realizar una … Continue reading
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The Olympians are a sporting event that generates more interest among women, 76% of American homes they see it. P&G as a sponsor of the U.S. team, it decided, coinciding with the Olympic Games in Vancouver in 2010, conducting a … Continue reading
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The campaign made by the creative director Garry Lace, of Beta agency, has generated much controversy in England, especially between the women. The objective of Garry Lace was to show the power of outdoor advertising as an alternative to … Continue reading
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La campaña realizada por el director creativo Garry Lace, de la agencia Beta, ha generado mucha polémica en Inglaterra, especialmente entre las mujeres. El objetivo de Lace era mostrar el poder de la publicidad exterior como una alternativa a la … Continue reading
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AdWomen readers are growing. We are and more. An example is the incorporation of new contributors to our blog from countries like Venezuela or Italy. Diana Munteanu will be our correspondent in Romania and give us her points of view … Continue reading
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Los lectores de AdWomen están creciendo. Cada vez somos más. Una muestra de ello es la incorporación de nuevas firmas a nuestro blog desde países como Venezuela o Italia. Diana Munteanu será nuestra corresponsal en Rumanía y nos aportará su … Continue reading
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This year, Imán awards are dedicated to the mothers of professionals working in advertising. . For the first time these awards are not dedicated to advertisers but to their mothers. Shacketon is the agency in charge of this project. The … Continue reading
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Este año los premios Imán estarán dedicados a las madres de los profesionales de agencias y anunciantes. . . Por primera vez, unos premios no se dedican a los aspirantes a ellos, sino a sus madres. Shacketon ha sido la … Continue reading
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Every year moms spend $2.1 trillions in the US, with projection of reaching $3 trillions by 2012, informs Maria Bailey, CEO at BSM Media. This Group growths and is loyal to products and services. Now more than ever it's important … Continue reading
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Las madres gastan 2.1 trillones de dólares al año en EEUU y se prevé que en 2012 se llegue a los 3 trillones. Estos son los datos que aporta Maria Bailey, CEO de BSM Media. Este grupo de consumidoras ofrece … Continue reading
