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The feminine side of advertising

Tag Archives: mothers

‘Gracias mamá’ Campaña de P&G dedicada a las madres de los atletas

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Apr
21,
2010
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Los Juegos Olímpicos son el evento deportivo que genera más interés entre las mujeres, el 76% de los hogares americanos lo ven. P&G como patrocinadora del equipo estadounidense, decidió, coincidiendo con los Juegos Olimpicos de Vancouver de 2010, realizar una … Continue reading

‘Thank you, Mom’ P&G Campaign dedicated to the mothers of athletes

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Apr
13,
2010
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The Olympians are a sporting event that generates more interest among women, 76% of American homes they see it. P&G as a sponsor of the U.S. team, it decided, coinciding with the Olympic Games in Vancouver in 2010, conducting a … Continue reading

‘Career women make bad mothers’

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Jan
11,
2010
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  The campaign made by the creative director Garry Lace, of Beta agency, has generated much controversy in England, especially between the women. The objective of Garry Lace was to show the power of outdoor advertising as an alternative to … Continue reading

‘Las mujeres que trabajan son malas madres’

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Jan
11,
2010
2

  La campaña realizada por el director creativo Garry Lace, de la agencia Beta, ha generado mucha polémica en Inglaterra, especialmente entre las mujeres. El objetivo de Lace era mostrar el poder de la publicidad exterior como una alternativa a la … Continue reading

DO YOU HAVE A "SUPER MOM"?, WOMEN IN ROMANIA SEEN BY ADVERTISING

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Oct
27,
2009
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AdWomen readers are growing. We are and more. An example is the incorporation of new contributors to our blog from countries like Venezuela or Italy. Diana Munteanu will be our correspondent in Romania and give us her points of view … Continue reading

¿TIENES UNA SUPER MAMá?, LA MUJER EN RUMANíA VISTA POR LA PUBLICIDAD

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Oct
27,
2009
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Los lectores de AdWomen están creciendo. Cada vez somos más. Una muestra de ello es la incorporación de nuevas firmas a nuestro blog desde países como Venezuela o Italia. Diana Munteanu será nuestra corresponsal en Rumanía y nos aportará su … Continue reading

And the mother who gave birth to you!

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Mar
10,
2009
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This year, Imán awards are dedicated to the mothers of professionals working in advertising. . For the first time these awards are not dedicated to advertisers but to their mothers. Shacketon is the agency in charge of this project. The … Continue reading

¡Y la madre que te parió!

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Mar
10,
2009
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Este año los premios Imán estarán dedicados a las madres de los profesionales de agencias y anunciantes. . . Por primera vez, unos premios no se dedican a los aspirantes a ellos, sino a sus madres. Shacketon ha sido la … Continue reading

Moms are the only ones who will keep on shopping during the crisis

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Jan
28,
2009
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Every year moms spend $2.1 trillions in the US, with projection of reaching $3 trillions by 2012, informs Maria Bailey, CEO at BSM Media. This Group growths and is loyal to products and services. Now more than ever it's important … Continue reading

Las madres son las únicas que no dejarán de comprar durante la crisis

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Jan
28,
2009
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Las madres gastan 2.1 trillones de dólares al año en EEUU y se prevé que en 2012 se llegue a los 3 trillones. Estos son los datos que aporta Maria Bailey, CEO de BSM Media. Este grupo de consumidoras ofrece … Continue reading