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The feminine side of advertising
The feminine side of advertising
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“We try harder”. Does it ring a bell? Back in 1963 Avis the rental car company adopted this slogan in an effort to make a positive reference to Avis as the second largest rental car company in the US. A … Continue reading
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Yahoo has launched in the UK, France, Germany, Italy and Spain Yahoo! Trends, a channel that covers the latest in fashion and beauty content, health, family and personal, and publish content from some of the most important publishing groups internationally … Continue reading
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Yahoo! ha lanzado en Reino Unido, Francia, Alemania, Italia y España Yahoo! Tendencias, un canal que abarca lo último en contenidos de moda y belleza, salud, familiares y personales, y publicará contenidos de algunos de los grupos editoriales más importantes … Continue reading
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La tienda on-line de moda femenina indie “mod-cloth” ha realizado una iniciativa que, como resultado, se ha convertido en una eficaz herramienta de marketing. Tienda que descubrí gracias a lookbook, escaparate fashionista mundial.
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On-line indie woman clothes “Mod-Cloth” has developed an iniciative that has got an efficient marketing tool as a result. Shop that I discovered thanks to lookbook, the fashion world showcase. The store sells different kind of clothes. There's no problem … Continue reading
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Si hablamos de product placement dirigido a mujeres, puede haber muchos casos que nos vengan a la cabeza, quizás por el tradicional rol que ha jugado y juega la mujer como principal decisor de compra familiar (alimentos y lácteos en … Continue reading
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When talking about Product Placement for women, there can be lots of different cases that ring the bell, maybe because of the role that women have traditionally played as the deciders of what to buy for the family. A … Continue reading
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The key of humor that uses this campaign is a fun way to position and to connect with the feminine public. Thanks to these spots that make us enjoy a good time and actually connect with us. It also shows … Continue reading
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La clave de humor que utiliza esta campaña es una forma divertida para posicionarse y conectar con el público femenino. Gracias a estos anuncios que nos hacen pasar un buen rato y que efectivamente conectan con nosotras. También nos demuestra … Continue reading
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Teniendo en cuenta el debate que se establecióÂ en torno al post Photoshop: ¿uso o abuso? He querido dar un nuevo enfoque al asunto. La verdad, es que personalmente estoy de acuerdo con todo lo que comentasteis. Parece ser una cortina … Continue reading