AdWomen

The feminine side of advertising

Tag Archives: mujeres

We Try Harder: Technology vs. Ideals

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May
15,
2012
0
we try harder

“We try harder”. Does it ring a bell? Back in 1963 Avis the rental car company adopted this slogan in an effort to make a positive reference to Avis as the second largest rental car company in the US. A … Continue reading

What women want in Europe according to Yahoo!?

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Sep
22,
2010
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Qué quieren las mujeres de Europa según Yahoo

Yahoo has launched in the UK, France, Germany, Italy and Spain Yahoo! Trends, a channel that covers the latest in fashion and beauty content, health, family and personal, and publish content from some of the most important publishing groups internationally … Continue reading

¿Qué quieren las mujeres de Europa según Yahoo!?

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Sep
22,
2010
0
Qué quieren las mujeres de Europa según Yahoo

Yahoo! ha lanzado en Reino Unido, Francia, Alemania, Italia y España Yahoo! Tendencias, un canal que abarca lo último en contenidos de moda y belleza, salud, familiares y personales, y publicará contenidos de algunos de los grupos editoriales más importantes … Continue reading

PROSUMIDORA 3.0.

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Nov
16,
2009
0
modcloth4

La tienda on-line de moda femenina indie “mod-cloth” ha realizado una iniciativa que, como resultado, se ha convertido en una eficaz herramienta de marketing. Tienda que descubrí gracias a lookbook, escaparate fashionista mundial.

PROSUMER 3.0

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Nov
16,
2009
0
modcloth4

On-line indie woman clothes “Mod-Cloth” has developed an iniciative that has got an efficient marketing tool as a result. Shop that I discovered thanks to lookbook, the fashion world showcase. The store sells different kind of clothes. There's no problem … Continue reading

PRODUCT PLACEMENT, MUJERES Y SEXO (en Nueva York)

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Nov
13,
2009
1
vogue-sarah-jessica-parker-21-300x206

Si hablamos de product placement dirigido a mujeres, puede haber muchos casos que nos vengan a la cabeza, quizás por el tradicional rol que ha jugado y juega la mujer como principal decisor de compra familiar (alimentos y lácteos en … Continue reading

PRODUCT PLACEMENT, WOMEN AND SEX (in the city)

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Nov
13,
2009
0
vogue-sarah-jessica-parker-21-300x206

  When talking about Product Placement for women, there can be lots of different cases that ring the bell, maybe because of the role that women have traditionally played as the deciders of what to buy for the family. A … Continue reading

THE CHANNEL THAT MAKES YOU WANT TO BE A GIRL

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Nov
11,
2009
0

The key of humor that uses this campaign is a fun way to position and to connect with the feminine public. Thanks to these spots that make us enjoy a good time and actually connect with us. It also shows … Continue reading

EL CANAL QUE TE HACE DESEAR SER UNA CHICA

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Nov
11,
2009
2

La clave de humor que utiliza esta campaña es una forma divertida para posicionarse y conectar con el público femenino. Gracias a estos anuncios que nos hacen pasar un buen rato y que efectivamente conectan con nosotras. También nos demuestra … Continue reading

DE LOS RETOQUES VIRTUALES A LOS RETOQUES REALES

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Nov
6,
2009
4
models

Teniendo en cuenta el debate que se estableció en torno al post Photoshop: ¿uso o abuso? He querido dar un nuevo enfoque al asunto. La verdad, es que personalmente estoy de acuerdo con todo lo que comentasteis. Parece ser una cortina … Continue reading