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The feminine side of advertising

Tag Archives: mujeres

WHAT ANA KARENINA HAD DRUNK

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Oct
5,
2009
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If Tolstoi was alive and he had made drink alcohol to the main character of one of his most celebrated masterpieces, Ana Karenina, he had done it with UV Vodka. Because this brand focuses directly to a woman, young female … Continue reading

ELLAS SON LA NUEVA ARNOLD 4D

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Oct
2,
2009
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arnold-equipo2

Algún día, un post como éste, sobre la incorporación mujeres al frente de la dirección de una agencia de publicidad no tendrá sentido. Simplemente, porque no será noticia. Habremos alcanzado la igualdad real. Pero como lamentablemente ese día aún no … Continue reading

THEY ARE THE NEW ARNOLD 4D

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Oct
2,
2009
0
arnold-equipo2

Someday, a post like this on mainstreaming women leading the direction of an advertising agency will not make sense. Simply because will not be news. We will have achieved true equality. But unfortunately that day has not arrived yet, we … Continue reading

FEMALE EYE FESTIVALS

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Sep
30,
2009
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Over recent months, AdWomen has followed the trail of the female presence in the international advertising festival’s most important moment. Women who like creative, opinion forming and jurors have left their mark on such emblematic events like the 50th anniversary … Continue reading

FESTIVALES EN FEMENINO

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Sep
30,
2009
0
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      A lo largo de los últimos meses, AdWomen ha seguido la estela de la presencia femenina en los festivales internacionales de publicidad más importantes del momento. Mujeres que como creativas, formadoras de opinión y miembros del jurado … Continue reading

He sido una chica, una virgen, una novia…Entrevista a Yoo Shin Lee, Directora Creativa de Cheil Worldwide, Corea

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Jul
9,
2009
6
Yoo Shin Lee

Yo misma he sido una chica, una virgen, una novia. Ahora soy una hija, una esposa y una madre. Pero con todo esto adentro, se que necesitas muchos más insights para crear una gran campaña. Yoo Shin Lee es Directora … Continue reading

I used to be a girl, virgin, girlfriend…an interview to Yoo Shin Lee, Creative Director from Cheil Worldwide, Korea

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Jul
9,
2009
0
Yoo Shin Lee

I used to be a girl, virgin, girlfriend. I'm now a daughter, wife, and mom. But with all this in me, I also know that there is much more needed (insights) to create a great campaign. Yoo Shin Lee, Creative … Continue reading

Entrevista con ROSSELLA SOBRERO, miembro del jurado de Cannes Lions 2009 en la sección de RR.PP

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Jul
6,
2009
9
ROSSELLA SOBRERO

Experta en Relaciones Públicas, Responsibilidad Social Corporativa y Comunicación Social. Presentemente, fundadora y directora de Koinètica, un partner para la promoción de la RSC en Italia. Directora de la sección de RR.PP de Assocomunicazione (Asociación de las Agencias de Comunicación). … Continue reading

Interview to Rossella Sobrero, member of Cannes Lions 2009 jury

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Jul
6,
2009
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Rossella Sobrero

Expert in Public Relations, Corporate Social Responsibility and Social Communication. At the present time Founder and President of Koinètica, Partner to promote Social Responsibility in Italy. President of Assocomunicazione's Public Relations Section (Association of the Communication Companies), Counsellor of Fondazione … Continue reading

Ivy Abujamra’s newest digital campaign

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Jul
2,
2009
0
Ivy Abujamra

A friendly looking grandpa  invites Internet users to join him and have a ride with his "canarito", a Ford Corcel Standard from 1974. Since then starts the real mess… For a momet we leave Cannes and move to Brasil, to meet Ivy … Continue reading