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Tag Archives: nestle

Interview to Astrid von Rudloff, the only German member of the first PR Jury in the Cannes Lions

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Jun
19,
2009
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Astrid von Rudloff is a CEO of Weber Shandwick in Germany and the only German member of the first PR Jury in the Cannes Lions. On the ocasion of Cannes Lions 2009 we asked Astrid about her opinion on women … Continue reading

Entrevista a Astrid von Rudloff, la única miembro del primer jurado de RR.PP en Cannes Lions

by AdWomen • 1 Comment

Jun
19,
2009
1
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Astrid von Rudloff es la directora ejecutiva de Weber Shandwick en Alemania y la única miembro del jurado de la categoría RR.PP en Cannes Lions 2009. Aprovechando la celebración del festival, le preguntamos por su opinión sobre la situación de … Continue reading

How Nescafé convinced women

by AdWomen • No Comments

Feb
6,
2009
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It's 1949. Nescafe launches a new product: an instant coffee. The product's advantage is clear: the instant coffee dissolves in hot water within just three minutes. Indeed, pre-tests show pleased potential consumers. With its first campaign, Nescafé commits a mistake … Continue reading

Cómo Nescafé convenció a las mujeres

by AdWomen • 1 Comment

Feb
6,
2009
1

1949. Nestlé prepara el lanzamiento de su nuevo producto Nescafé, café instantáneo. La ventaja del producto parece clara: el café se disuelven agua caliente en tres minutos. Además, los pre-tests muestran a potenciales consumidores del producto satisfechos con él. En … Continue reading

Men's things

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Oct
29,
2008
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Men's things

Some months ago, I was in a grocery store in Edinburgh and one female friend said to me: “Look to that packaging”. They were some chocolate bars that she usually bought and the text said ‘It’s not for girls’. That … Continue reading

Cosas de hombres

by AdWomen • No Comments

Oct
29,
2008
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Hace algunos meses me encontraba en una tienda de barrio de Edimburgo y una amiga me dijo: “Mira ese envase”. Resulta que eran unas chocolatinas que ella compraba habitualmente y que contenían el mensaje ‘No es para chicas’.     … Continue reading