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Tag Archives: nike

Controversial Nike’s campaign for women

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Jun
23,
2011
12

Print ads made by the agency Wieden & Kennedy, which show different body parts of women. With this campaign, Nike wanted to target real women. However, it received a lot of criticisms because it was considered that it showed neither … Continue reading

Entrevista a Natalie Lam, directora creativa en Portfolio Night-8, Shanghai

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Jun
25,
2010
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Natalie Lam es la directora creativa de OgilvyOne en Shanghai. Sus especialidades son branding, editorial, publicidad, interactividad y nuevos medios. En el pasado ha estado al frente de las cuentas de EE.UU para Nike +, NIKEiD y Nike Running, tres … Continue reading

Interview to Natalie Lam, creative director in Portfolio Night-8, Shanghai

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Jun
25,
2010
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  Natalie Lam is creative director at OgilvyOne in Shanghai. Her specialties are branding, print, advertising, interactive, emerging media, motion and furniture. For the past, she has been leading and growing and U.S accounts for Nike+, NIKEiD and NIKE Running, … Continue reading

Men Vs Women

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Mar
16,
2009
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Nike brings everlasting rivals face to face, so they can prove who is able to run more kilometres: Nike+ suggests a new challenge to its followers. Roger Federer, Zlatan Ibrahimovic, Tony Parker and Eva Longoria Parker, Paula Radcliffe, Sofia Boutella … Continue reading

Men Vs Women

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Mar
16,
2009
0

Nike enfrenta a los eternos rivales para demostrar quién es capaz de correr más kilómetros: Nike+ propone a sus seguidores este nuevo reto. Roger Federer, Zlatan Ibrahimovic, Tony Parker y Eva Longoria Parker, Paula Radcliffe, Sofia Boutella y Fernando Torres … Continue reading

Tell your story to Adidas

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Mar
9,
2009
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"Me, Myself" is the latest campaign made by Adidas especially for women. This time Candace Parker, the basketball star, helps Adidas to encourage women to share their successes and defeats in sport. The authors

Cuéntale tu historia a Adidas

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Mar
9,
2009
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“Me, Myself” ha sido la última campaña orquestada por la marca de ropa deportiva Adidas y dirigida especialmente a las mujeres. . . En esta ocasión, Adidas cuenta con la ayuda de la baloncestista Candace Parker para animar a las … Continue reading

The 8th of March: an opportunity to be noticed

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Mar
6,
2009
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"Women and men united to end up with the women and girls violence". It's this year UN's slogan. UN are celebrating this day since 1975. That year was named ¨The International Year of Women¨. In fact, the 19th of March … Continue reading

8 de marzo de 2009: Una oportunidad para hacernos oír

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Mar
6,
2009
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“Mujeres y hombres unidos para poner fin a la violencia contra las mujeres y las niñas” es el lema elegido para este año por la ONU, que lleva desde 1975 celebrando este día. Ese año fue denominado como “El año … Continue reading

El compromiso de Nike con las mujeres

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Feb
23,
2009
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Hace unos meses, publicamos en este blog un artículo hablando sobre una campaña de Nike pensada para las mujeres. Ahora volvemos a nombrar esta marca de ropa deportiva por su última iniciativa: En este proyecto, Nike colabora con Ashoka, una … Continue reading