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The feminine side of advertising
The feminine side of advertising
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“40% of Jeep’s consumers are women” Global Hue (Michigan) was the creative agency of Jeep’s new campaign in the U.S.A “I Live. I Ride. I am. Jeep”. They seized the Thanksgiving Day to launch the campaign in … Continue reading
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“El 40% de consumidores de Jeep son mujeres” Global Hue(Michigan) fue la agencia creadora de la nueva campaña de Jeep en EEUU “I Live. I Ride. I am. Jeep.” para dar a conocer el nuevo look de la marca. Aprovecharon … Continue reading
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Memorex realizó una encuesta a los consumidores y el 70% de las mujeres dijeron sentirse olvidadas cuando se presentan nuevos productos electrónicos en el mercado, también que sentían que el marketing en el punto de venta y digital se centraba … Continue reading
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Memorex conducted a customer survey and 70% of women said they felt neglected when there are new electronic products in the market, also felt that marketing in the digital point of sale and only focused on attracting a male audience. … Continue reading
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Si hablamos de product placement dirigido a mujeres, puede haber muchos casos que nos vengan a la cabeza, quizás por el tradicional rol que ha jugado y juega la mujer como principal decisor de compra familiar (alimentos y lácteos en … Continue reading
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When talking about Product Placement for women, there can be lots of different cases that ring the bell, maybe because of the role that women have traditionally played as the deciders of what to buy for the family. A … Continue reading
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Mango fashion brand is present in all the continents and chooses the best way to get along well with women of each continent. Smart, in vogue and inexpensive. Mango has set up its stores in the world's most important cities, … Continue reading
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La marca de moda Mango se ha expandido a todos los continentes y en cada uno de ellos elige la mejor manera de conectar con las mujeres: su público objetivo. Con una imagen de moda elegante, a la última y … Continue reading