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Why is it the success of the campaign “The man your man Could smell like” from Old Spice?

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Oct
26,
2010
0

The Old Spice brand of cosmetics has managed to increase sales with this ad campaign “The man your man could smell like”. Also won the Film Grand Prix at the Cannes Lions Festival 2010, made by Wieden + Kennedy.

¿A qué se debe el éxito de la campaña “The man your man could smell like” de Old Spice?

by 2 Comments

Oct
26,
2010
2

La marca de cosméticos Old Spice ha conseguido aumentar sus ventas con esta campaña publicitaria “The man your man could smell like”. Además se hizo con el Grand Prix de Film en el Festival Cannes Lions 2010, realizado por Wieden … Continue reading