AdWomen

The feminine side of advertising

Tag Archives: Paula Hércules

Señoras que salen en exposiciones

by 4 Comments

May
26,
2010
4

Las agencias de publicidad, los medios de comunicación, los músicos, los artistas… todo el mundo se hace eco de los insights que corretean libremente por la web. Y es que las redes sociales son toda una fuente de inspiración. Si … Continue reading

Women who appear in exhibitions

by No Comments

May
26,
2010
0

  Advertising agencies, mass media, musicians, artists… the whole World is aware of the amount of insights that can be found on the Internet, and social networks are becoming powerful sources of inspiration. If we learn to listen we can … Continue reading

Heroínas del hogar

by 11 Comments

May
17,
2010
11

Desde hace ya un tiempo, las marcas de productos de limpieza se han empeñado en mostrarnos en sus anuncios a mujeres intrépidas que se toman las tareas del hogar como súper misiones secretas de las que depende el destino del … Continue reading

Home heroines

by No Comments

May
17,
2010
0

For the last few years, the brands that sell cleaning products have strived to show in their ads intrepid women who assume home tasks as super secret missions to save the world. They use characters from the future, elite training, … Continue reading

Trivial Pursuit Experiment

by No Comments

Dec
4,
2009
0

The classical board game is now promoting their latest edition with a contest between men and women. They have launched a microsite, www.trivialpursuitexperiment.com, where they randomly ask questions from their new game. Guys Girls Many contests have been developed to … Continue reading

Trivial Pursuit Experiment

by 3 Comments

Dec
4,
2009
3

El clásico juego de mesa ha lanzado una campaña online que se basa en poner a prueba a hombres y mujeres. En su microsite, www.trivialpursuitexperiment.com, plantean preguntas aleatorias sacadas de su última versión. Hombres Mujeres   La competición entre hombres … Continue reading

DE LOS RETOQUES VIRTUALES A LOS RETOQUES REALES

by 4 Comments

Nov
6,
2009
4

Teniendo en cuenta el debate que se estableció en torno al post Photoshop: ¿uso o abuso? He querido dar un nuevo enfoque al asunto. La verdad, es que personalmente estoy de acuerdo con todo lo que comentasteis. Parece ser una cortina … Continue reading

FROM DIGITAL TO REAL LIFE RETOUCHING

by No Comments

Nov
6,
2009
0

  Due to the discussion started on the elder post Photoshop: ¿use o abuse? I am going to give the debate a new approach. Personally, I agree with everything we talked on the other post. The law proposal seems to … Continue reading

PHOTOSHOP, ¿USO O ABUSO?

by 9 Comments

Oct
7,
2009
9

Francia y Reino Unido debaten si hay que avisar cuando se manipule una imagen en publicidad, propaganda o prensa. Las técnicas de retoque de fotográfico se utilizan en el día a día de muchos sectores. Diarios, revistas, folletos, carteles… incluso, … Continue reading

PHOTOSHOP: USE OR ABUSE?

by No Comments

Oct
7,
2009
0

France and UK are discussing if they should aware people when advertising, propaganda or press pictures are retouched. Nowadays, retouching techniques have become really common in many areas. Newspapers, magazines, brochures, billboards… even in non-professional’s pictures we can find the … Continue reading