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The feminine side of advertising
The feminine side of advertising
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Teniendo en cuenta el debate que se establecióÂ en torno al post Photoshop: ¿uso o abuso? He querido dar un nuevo enfoque al asunto. La verdad, es que personalmente estoy de acuerdo con todo lo que comentasteis. Parece ser una cortina … Continue reading
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Due to the discussion started on the elder post Photoshop: ¿use o abuse? I am going to give the debate a new approach. Personally, I agree with everything we talked on the other post. The law proposal seems to … Continue reading
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One of El Sol winner campaigns which attracted our attention is the Garnier’s collaboration with the Spanish Association Against Cancer. During the summer, Garnier created a prevention campaign against skin cancer in order to make society aware of the … Continue reading
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Una de las campañas ganadoras en el Festival El Sol que más nos ha llamado la atención es la de la marca Garnier en colaboración con la Asociación Española contra el Cáncer. La marca de productos de belleza para la … Continue reading
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Cómo ya se ha comentado en artículos anteriores, los consumidores y, sobre todo, las consumidoras no ven con buenos ojos a las modelos perfectas que aparecen en un gran número de anuncios. FTW-Crew han reaccionado activamente a esta corriente … Continue reading
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As we mentioned before, male and especially female consumers do not like adverts showing perfect models. FWT-Crew reacted actively by creating an ad busting action. They converted an advert of CDs, launched in Berlin, into a social claim.
