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The feminine side of advertising
The feminine side of advertising
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Wonders is a footwear brand that premieres positioning summarized in the claim “Made with Love in Spain”, which claims the national origin of your product and its implications for quality. Because according to the company, “the Spanish sell.” Imaginarte agency … Continue reading
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Wonders es una marca de calzado que estrena posicionamiento resumido en el claim “Made with Love in Spain”, que reivindica el origen nacional de su producto y sus implicaciones relacionadas con la calidad. Porque según la compañía, “lo español vende”. … Continue reading
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En un estudio realizado por Bodegas Murviedro (Valencia, España) en 2008 sobre 1.200 mujeres y 80 restaurantes, el 70% prefirió vino blanco, ya que “resulta más fresco al paladar y porque piensan que tienen menos alcohol”, según responsables de la … Continue reading
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In 2008, Murviedro Winery (Valencia, Spain) did a survey among 1200 women and 80 restaurants. The result shown that 70% of women prefers a white wine. As the spokesperson said, "the white wine is fresher and women think it … Continue reading
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The Spanish Association for Women's Health Development (ADESAM) in cooperation with the 40 Principales and the advertising agency Shackleton created the first communication campaign that is a real musical. "Let's combine our voices against cervical cancer" is the musical's main … Continue reading
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La Asociación Nacional para el Desarrollo de la Salud en la Mujer (ADESAM) junto con los 40 Principales y la agencia de publicidad Shackleton ha desarrollado la primera campaña de comunicación que The Spanish Association for Women’s Health Development (ADESAM) … Continue reading
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La estación de esquí de Boí Taül, en Lleida (España) dedicó el fin de semana pasado a las mujeres. Durante dos días, se preparó un programa especial de actividades gratuitas para todas las chicas que se acercaron a esquiar a … Continue reading
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Last weekend, Boi Taul ski resort (Lleida, Spain) organized different activities aimed to attract women. During two days, women in the resort could participate in a series of special events: fashion shows, winter beauty workshops, wine tasting, barbecue, ladies ski … Continue reading
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"Women and men united to end up with the women and girls violence". It's this year UN's slogan. UN are celebrating this day since 1975. That year was named ¨The International Year of Women¨. In fact, the 19th of March … Continue reading
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“Mujeres y hombres unidos para poner fin a la violencia contra las mujeres y las niñas” es el lema elegido para este año por la ONU, que lleva desde 1975 celebrando este día. Ese año fue denominado como “El año … Continue reading