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The feminine side of advertising
The feminine side of advertising
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Last February, Ausonia launched the campaign "Have you got a minute?" in order to support the research on breast cancer. There are many minutes that we spend every day on doing different things, and that is why Asonia suggests to … Continue reading
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Para apoyar la investigación contra el cáncer de mama el pasado mes de febrero, Ausonia lanzó su campaña ¿Tienes un minuto? en España. Porque hay muchos tipos de minutos, Ausonia propone acumularlos para donarlos a la investigación contra el cáncer … Continue reading
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Al parecer las únicas personas que consumen cerveza, o al menos la gran mayoría de ellas, son hombres. Los datos nos demuestran que el 40 % de mujeres en España y el 20% en países como Alemania disfrutan de un … Continue reading
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It may seem that men are the only ones who drink beer, or at least they’re the vast majority. Data show that 40% of women in Spain and 20% of women in Germany enjoy sipping their cold beer. However, … Continue reading
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Grupo Consultores has just published the Yearbook of Best Spanish Advertising Agencies and Kika Samblás, the general director of the group, has been interview by Mujeres y Cia. Kika says that the number of creative women in agencies is increasing: … Continue reading
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Grupo Consultores acaba de publicar el Anuario de las Mejores Agencias de Publicidad en España y en Mujeres y Cia nos encontramos con una interesante entrevista a Kika Samblás, directora general del grupo. En la entrevista, Kika señala el crecimiento … Continue reading
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Buscando nuevos puntos de vista sobre el papel de la mujer en la publicidad hemos encontrado este documento elaborado por el Ministerio de Trabajo y Asuntos Sociales en colaboración con la Secretaria de Politicas de Igualdad y el Instituto de … Continue reading
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While searching for the fresh perspectives on a women's role in advertising we have found this document: It's elaborated by the Ministry of Work and Welfare (the Spanish one) in the cooperation with the Secretary of Equality and Women's Institute … Continue reading
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In a commercial break of the Ministry of Economy and Treasury of the Government of Spain, a female psychologist recommends to a male patient to leave his work and forgets his wife because "she absorbs all their positive energy ". … Continue reading
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En un anuncio del que es responsable el Ministerio de Economía y Hacienda del Gobierno de España, se escucha una voz femenina de una psicóloga que recomienda a un paciente que deje su trabajo y olvide a su mujer porque … Continue reading
