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The feminine side of advertising
The feminine side of advertising
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Hace unos meses, publicamos en este blog un artículo hablando sobre una campaña de Nike pensada para las mujeres. Ahora volvemos a nombrar esta marca de ropa deportiva por su última iniciativa: En este proyecto, Nike colabora con Ashoka, una … Continue reading
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Some months ago we published a report about Nike's campaign directed to women. Today Nike comes back with its latest campaign: Nike collaborates with Ashoka, an organization involved in finding innovative solutions for social problems. With Changemakers the association gave … Continue reading
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Hockey Canada had to face this same problem. Sandra Smith found the solution. Hockey Canada wanted to convince girls from 10 to 12 years old that hockey is also a sport for girls, so the designer created a perfect strategy, … Continue reading
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Este fue el problema con el que se encontró Hockey Canadá. Sandra Smith les dio la solución. Hockey Canadá quería convencer a las niñas de 10 a 12 años de edad de que el hockey también era un deporte para … Continue reading