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Tag Archives: tbwa

“Tiger Mom” the forgotten consumer group

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Sep
26,
2011
0

Chinese mothers are a forgotten consumer group by advertisers. This group is composed by careful buyers who are interesting in a wide range of products  for their children, such as: food, education, sport, and technology. More about  “Tiger Mom” consumers … Continue reading

¿Por qué no?

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Feb
17,
2010
3

Why not?

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Feb
17,
2010
3

Interview to Carol Lam

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Feb
18,
2009
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The following interview was made by ihaveanidea to Carol Lam, creative director of TBWA China ihaveanidea: Tell us about how it all started? What got you hooked on advertising? I hear you wanted to be a journalist at first… . … Continue reading

Entrevista a Carol Lam

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Feb
18,
2009
0

La siguiente entrevista fue realizada por ihaveanidea a Carol Lam, directora creativa de TBWA China. ihaveanidea: Dínos como empezó todo. ¿Qué te enganchó de la publicidad? He oído que querías ser periodista… . Carol: Sí, aprendí a ser periodista en … Continue reading

Lady, choose your perfect man!

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Oct
15,
2008
0

NZ Website for Ladies Redefines the Perfect Man. Hint: He Fairly Vibrates With Energy. . New Zealand’s Flossie.com, a new network of female-focused websites, and agency TBWA/Whybin created a “Man Vending Machine” to drum up some publicity. Installed on a … Continue reading

Chica, ¡escoje a tu Hombre Ideal!

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Oct
15,
2008
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La web NZ para mujeres redefine al Hombre Perfecto. Pista: él vibra claramente con energía . La neozelandesa Flossie.com, una nueva red de websites enfocadas en la mujer, y la agencia TBWA/Whybin crearon un “Hombre-Máquina expendedora” para hacer algo de … Continue reading

Colleen DeCourcy, only for Adidas

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Oct
2,
2008
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TBWA has created Riot, a digital agency to take care of Adidas exclusively. Colleen De Courcy, the global digital creative director of TBWA, will move from New York to Amsterdam to be in charge of Adidas. This year she was Cyber Lions President. … Continue reading

Colleen DeCourcy, sólo para Adidas

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Oct
2,
2008
0

TBWA crea Riot, una agencia digital para atender exclusivamente a Adidas. Colleen DeCourcy, la directora creativa digital global de TBWA -que este año presidió el jurado de Cyber en Cannes- se trasladará de Nueva York a Amsterdam para encargarse de … Continue reading