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The feminine side of advertising
The feminine side of advertising
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"The second best way to tell if you are pregnant." I have no doubt about the efficacy of this product, but the first method seems really strange to me. The campaign is very straightforward and it's clear what the product's … Continue reading
. "La segunda mejor manera de saber si estás embarazada" No dudo de la eficacia del producto, lo que me resulta más extraño es la que plantean como primera mejor manera de descubrir si estás embarazada. La campaña es muy … Continue reading
“If the great advance of the 20th century was the inclusion of women as equals in society, then an even greater advance in the 21st century will be the incorporation of women’s thinking.”
Fresh news related to the female world of advertising: new products, differentiating strategies, surveys, books and the latest news about the women presence and performance in the most important advertising festivals around the world.
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