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The feminine side of advertising
The feminine side of advertising
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Detergents, electrical appliances… over decades household products have filled advert space at TV, radio and newspapers. According to Andalusia Audiovisual Council's report, cleaning products' advertisements represent 4,53% of the total of broadcasted adverts. The same report shows, that 79% of … Continue reading
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Detergentes, electrodomésticos… los productos para el hogar han ocupado siempre grandes espacios publicitarios en televisión, radio y prensa. Según un informe realizado en 2007 por el Consejo Audiovisual de Andalucía, sólo la publicidad de productos de limpieza representa el 4.53% … Continue reading
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A report prepared by Milward Brown consulting reveals that Edesa's last campaign, "Edesa Kitchen Dance", increased brand visibility and reached the memory index of 64%. Pop
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Un estudio de la consultora Milward Brown ha sacado a la luz que la última campaña de Edesa "Edesa Kitchen Dance" logró incrementar la notoriedad de la marca y alcanzó un porcentaje de recuerdo del 64%. El target estudiado destacó … Continue reading