World’s Most Influential Female Creative Directors arose from the idea that female creative directors have been responsible for some of the most dynamic creative work the industry has to offer, yet make up only 3% of all creative directors.
So we teamed up with ihaveanidea to close this gap; and believe this could be achieved by recognizing these women for their brilliant campaigns, sensitivity and empathy in a predominantly male industry.
So we did it! We’ve selected 22 of some of the greatest female creative directors around today that we believe fit these qualities.
How we did this?
As our intention was to maintein a daily atention we’ve decided to introduce each day one of those female creatives in our blog, accompanied by a brief biography and some of their greatest works. So you could meet each day one. As this worked so good and we had the female creatives support we decided to start with the Twitter Interviews (#WFCD). Our fans had the chance, at least once a week, to make questions to some of the women selected. We were very happy with the response received from our twitter’s fans.
We have opened a category called WFCD were you can find all that we’ve done around this: http://www.adwomen.org/home/female-creative-director/