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Heineken creativity made by Cristiana Boccassini

AdWomen

October 31st Enjoy the scariest night of the year” Advertising Agency: JWT, Rome, ItalyExecutive Creative Director: Pietro MaestriCreative Directors: Bruno Bertelli, Cristiana BoccassiniArt Director: Daria AlbaneseCopywriter: Fabio CaputiAccount Executive: Giada SalernoPhotographer:…

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Why is it the success of the campaign “The man your man Could smell like” from Old Spice?

AdWomen

The Old Spice brand of cosmetics has managed to increase sales with this ad campaign “The man your man could smell like”. Also won the Film Grand Prix at the Cannes Lions Festival 2010,…

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ON+OFF! Woman Secret has a new collection that has been inspired by the net and has a touch of Corporate Social Responsibility too

AdWomen

It is now a fact that Brands are listening to their customers, and probably they are getting better at it every day. Finally, anonymous people’s talent is coming out to…

2 min 0

What women want in Europe according to Yahoo!?

AdWomen

Yahoo has launched in the UK, France, Germany, Italy and Spain Yahoo! Trends, a channel that covers the latest in fashion and beauty content, health, family and personal, and publish…

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Industry

Nancy Vonk y Janet Kestin talk about women in advertising

AdWomen

We want to share with you this wonderful interview with Janet Kestin and Nancy Vonk where they talk about social marketing, women in advertising …. Janet and Nancy have marked…

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VOGUE EYEWEAR FASHION CLOSET

AdWomen

In june Vogue Eyewear launched a contest on Internet and in shopping centers of different cities in the world. The aim was to bring the latest trends of the brand to women.…

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Industry

Real families?

AdWomen

Although I have allways been in favour of diversity I think that being a mother potentiated my contributions as a professional in advertising, a small grain of sandÂ for the…

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Industry

Home heroines

AdWomen

For the last few years, the brands that sell cleaning products have strived to show in their ads intrepid women who assume home tasks as super secret missions to save…

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Portfolio Night 8: The opportunity for creative young women

AdWomen

On May 20 there will be the new edition of Portfolio Night in 39 cities worldwide. An event where the best creative directors of agencies will made available to young creative…

2 min 0

‘Quattro for Women Bikini’ Wilkinson campaign

AdWomen

After it’s success in France, Germany and England, the Wilkinson’s new product called ‘Quattro for Women Bikini’ arrive to Spain with the intention of becoming an important gap in the…

Author: AdWomen

Heineken creativity made by Cristiana Boccassini

Why is it the success of the campaign “The man your man Could smell like” from Old Spice?

ON+OFF! Woman Secret has a new collection that has been inspired by the net and has a touch of Corporate Social Responsibility too

What women want in Europe according to Yahoo!?

Nancy Vonk y Janet Kestin talk about women in advertising

VOGUE EYEWEAR FASHION CLOSET

Real families?

Home heroines

Portfolio Night 8: The opportunity for creative young women

‘Quattro for Women Bikini’ Wilkinson campaign

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