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2 min 0

Made with Love in Spain

AdWomen

Wonders is a footwear brand that premieres positioning summarized in the claim “Made with Love in Spain”, which claims the national origin of your product and its implications for quality. Because…

4 min 0

The success of Rethinkher in Barcelona

AdWomen

On March 4, took place in Barcelona the 5th International Forum of Communication and Branding: Rethinkher which included professional expert speakers on the topic. , as Janne Cunnigham, Philippa Roberts,…

2 min 0

Industry

Spain says goodbye to the cult of the body ads

AdWomen

First came the snuff and alcohol and now it is the turn to products that promote the cult of the body. In Spain will be banned television advertising of slimming…

4 min 0

JC Penney – Puma, Two differents forms to understand Saint Valentine’ day

AdWomen

How many times the men give us gifts that we don’t like it? Because of this, the jewelry brand, JCPenney, last year launched “Beware of the Doghouse” campaign, which we talk in our…

3 min 0

Industry

The five A’s of the women in Argentine advertising

AdWomen

This new column from Buenos Aires, arose alter being a frequent and fan reader of Adwomen. It intends to be an additional contribution to the world wide exchange of views…

5 min 0

Industry

“Pitzipoanca” phenomenon

AdWomen

A new type of behavior is used in the Romanian advertising. This new behavior is brought forward by some women. So, “pitzipoance” will be seen in the Romanian ads, because…

1 min 0

Fashion Campaigns Spring-Summer 2010 (PART II)

AdWomen

We continue with the advertising campaigns exposure of the most important fashion brand. If you have not felt identified with any of the marks of the first part, here you…

1 min 0

Fashion Campaigns Spring-Summer 2010 (PART I)

AdWomen

We present you the campaigns of fashion brands for spring-summer 2010. These campaigns are an advertising weapon in editorial terms. The mark is renewed and positioned in the market with…

2 min 0

‘Career women make bad mothers’

AdWomen

The campaign made by the creative director Garry Lace, of Beta agency, has generated much controversy in England, especially between the women. The objective of Garry Lace was to show…

3 min 0

Industry

“It’s only hair” Jeep Campaign 2010

AdWomen

“40% of Jeep’s consumers are women” Global Hue (Michigan) was the creative agency of Jeep’s new campaign in the U.S.A “I Live. I Ride. I am. Jeep”. They seized the…

Author: AdWomen

Made with Love in Spain

The success of Rethinkher in Barcelona

Spain says goodbye to the cult of the body ads

JC Penney – Puma, Two differents forms to understand Saint Valentine’ day

The five A’s of the women in Argentine advertising

“Pitzipoanca” phenomenon

Fashion Campaigns Spring-Summer 2010 (PART II)

Fashion Campaigns Spring-Summer 2010 (PART I)

‘Career women make bad mothers’

“It’s only hair” Jeep Campaign 2010

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