AdWomen - AdWomen

3 min 0

This new column from Buenos Aires, arose alter being a frequent and fan reader of Adwomen. It intends to be an additional contribution to the world wide exchange of views…

5 min 0

Industry

“Pitzipoanca” phenomenon

AdWomen

A new type of behavior is used in the Romanian advertising. This new behavior is brought forward by some women. So, “pitzipoance” will be seen in the Romanian ads, because…

1 min 0

Fashion Campaigns Spring-Summer 2010 (PART II)

AdWomen

We continue with the advertising campaigns exposure of the most important fashion brand. If you have not felt identified with any of the marks of the first part, here you…

1 min 0

Fashion Campaigns Spring-Summer 2010 (PART I)

AdWomen

We present you the campaigns of fashion brands for spring-summer 2010. These campaigns are an advertising weapon in editorial terms. The mark is renewed and positioned in the market with…

2 min 0

‘Career women make bad mothers’

AdWomen

The campaign made by the creative director Garry Lace, of Beta agency, has generated much controversy in England, especially between the women. The objective of Garry Lace was to show…

3 min 0

Industry

“It’s only hair” Jeep Campaign 2010

AdWomen

“40% of Jeep’s consumers are women” Global Hue (Michigan) was the creative agency of Jeep’s new campaign in the U.S.A “I Live. I Ride. I am. Jeep”. They seized the…

2 min 0

Industry

On-line indie woman clothes “Mod-Cloth” has developed an iniciative that has got an efficient marketing tool as a result. Shop that I discovered thanks to lookbook, the fashion world showcase. The store sells…

Author: AdWomen

The five A’s of the women in Argentine advertising

“Pitzipoanca” phenomenon

Fashion Campaigns Spring-Summer 2010 (PART II)

Fashion Campaigns Spring-Summer 2010 (PART I)

‘Career women make bad mothers’

“It’s only hair” Jeep Campaign 2010

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