Nielsen, a global information and measurement company with leading market positions in marketing and consumer information, has published the study “Women of Tomorrow” where has polled nearly 6,500 women in 21 countries…

We often read news about advertising and important people who are promoted. They usually tell us last tendencies, their favourite campaigns or their own experiences, but what is behind this…

In very little time, the Indian advertising industry has emerged as one of the most important industries. Nowadays, its advertising professionals are in the best international festivals and its campaigns…

We have found a creative infographic about the anatomy of an agency made by Julia Morra and Trevor Gourley. They work as art director and copywriter at Grip Limited, an advertising agency which do things like…

Mumbrella360 was held in Sydney on June 7 and 8 and Australia’s most influential media and marketing executives took part in the conference. One of the most interesting sessions was “Mad Men…

Today, McCann Erickson, the leading global marketing communications company, has announced that Vito Reig Gaston will be the new creative director responsible for L’Oreal’s account. Vito has a great experience in the advertising…

Chinese mothers are a forgotten consumer group by advertisers. This group is composed by careful buyers who are interesting in a wide range of products  for their children, such as:…

Ogilvy & Mather’s co-chief creative officers, Nancy Vonk and Janet Kestin, leave this advertising agency so as to launch a new company called “Swim”. Swim, which opens next month, will train creatives and give them…