AdWomen

The feminine side of advertising

Buying a better world

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Jul
19,
2011
0

The crisis in consumption is obvious when you look at the consumers spending patterns, and it has changed forever, bad news. But the most serious problem that the crisis has generated is not the consumption decrease but the consumer’s deep … Continue reading

How to transmit your account’s knowledge

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Jul
12,
2011
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In Accounts, it happens to be usual that the account team grows, or changes some of its members. Recently I’ve been in the situation of giving an accelerated course to a new teammate, that is currently doing what I used … Continue reading

Meredith Vaughan: “If you do the little things well, you’ll do the big ones better”

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Jul
7,
2011
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Meredith Vaughan, president at Vladimir Jones and collaborator at AdAge, has written an article where she claims: “We celebrate the external work that agencies produce when we should be equally celebratory about the internal work that gets us there, too. … Continue reading

Female in Accounts!

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Jul
5,
2011
0

There are few studies about the people working in advertising, but I have found this one from 2007 about Women in advertising in Spain with a lot of interesting data about women in all departments. But I am going to … Continue reading

Creativity for living

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Jun
28,
2011
1

September the 24th is the date. Another TEDxMadrid edition is going to be celebrated, this year at El Matadero. For those who don’t know what TED is, you can have a look here. The talk I show you here, which is … Continue reading

Barbara Cipolla named Exec VP and Chief Growth Officer at Digitas U.S.

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Jun
24,
2011
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The agency Digitas has hired Barbara Cipolla as Executive VP and Chief Growth Officer. She was working as Executive Adviser on business strategy, brand position and media communications strategy. Cipolla was Worldwide Chief Marketing Officer at OMD/Omnicom Media Group and … Continue reading

Does Corporate Social Responsibility Build Customer Loyalty?

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May
26,
2011
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Yes, If It Directly Affects Consumers’ Experience With the Brand, New Tuck Research Finds Pepsi’s Refresh Project funded 238 ideas for improving communities. The company’s “human right to water” program pledged more than $15 million for safe water across the … Continue reading

Victoria’s Secret’s Angels melt Christmas

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Jan
3,
2011
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  As each year Victoria’s Secret has warmed up the coldest time of the year. The Victoria’s Secret’s holiday 2010, is this famous brand’s of underwear tv commercial to wish everyone the best Christmas holidays. Thirty seconds of featuring sexy … Continue reading

Los Angeles de Victoria’s Secret derriten la Navidad

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Jan
3,
2011
1

Como cada año Victoria’s Secret ha subido la temperatura de una de las épocas más frías del año. The Victoria’s Secret’s Holiday 2010, es el anuncio televiso con el que esta marca de ropa íntima ha querido felicitar las fiestas. … Continue reading

Kia creativity made by Linda Knight and Noah Phillips

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Dec
17,
2010
0

Agency: David & Goliath New York Advertiser: Kia Product: Automobile Creative: Linda Knight and Noah Phillips Brand: Kia Industry: Automotive Agency Producer: Mary Ellen Duggan Company: Park Pictures New York Director: Lance Acord Producer: Pat Frazier Director of photography: Lance … Continue reading